Now it’s the hottest word related to parties, panels and industry meetings at the Festival. Bill Gates’ new search engine has headlined red carpet soirees in two separate Main Street venues, drawing Kristen Stewart, Dakota Fanning, Adrien Brody, Robert De Niro, Mark Ruffalo and even Shaun White to his Shindigs. Surprise performances by Queen Latifah and Robin Thicke in the after-hours have suddenly made Microsoft synonymous with Late-Night Madness.